Rebranding. So the consumer has a chance to understand the brand.

Sometimes a product fails to inspire confidence despite being of excellent quality. That was the case with Arkana – good products, but poor branding. The brand’s owner became aware of something missing in the branding. The packaging was modest, transparent, and the lettering was fine, but ... it was completely devoid of expression. It communicated nothing more than the product name and the manufacturer's logo. The way the brand presented itself was a barrier to development rather than any support.

We conducted workshops and strategic analysis. We discovered in which areas of communication the brand failed. We established communication positioning and carried out comprehensive rebranding. The result was a spin change – from a beauty brand to a knowledge brand. Today, Arkana doesn’t have to claim that it offers professional products, because the brand speaks for itself. It exudes professionalism at first glance.

Scope:Brand stretegyBrand logoPackaging design
Sky Girls

Sky Girls

Brand stretegyNamingbrandinglogo.projectPackaging designMarketing materials design
Bardo

Bardo

NamingBrand logo
Perino

Perino

Brand logoPackaging design
Młyn Grodziec

Młyn Grodziec

Brand logoPackaging design
El Cartel

El Cartel

Brand logoPackaging design
Empire

Empire

rebrandingLogo redesignPackaging design
Lovi

Lovi

Brand logoPackaging design
Hana sushi

Hana sushi

Brand logoBrand bookMarketing materials design
Mamut

Mamut

Brand logoPackaging design
Maga

Maga

rebrandingLogo redesignPackaging design
Purles

Purles

Communication strategyBrand logoPackaging designPromotional materials
Stock

Stock

Packaging design
Lubelska

Lubelska

Packaging design
Fernet

Fernet

Packaging design
Expression

Expression

Brand logoPackaging designPromotional materials
Permen

Permen

Brand logo liftingPackaging designPromotional materials
Discovery Historia

Discovery Historia

Brand logoGraphic design of the TV channelBrand book
Amore Pasta

Amore Pasta

Brand stretegyNamingBrand logoPackaging design
True

True

Brand stretegyNamingBrand logoPackaging designPromotional materials
Hellena

Hellena

Brand logoBrand claimPackaging design
Raw Paleo

Raw Paleo

Communication strategyBrand logoPackaging designPromotional materials
Vet Expert

Vet Expert

Brand logoPackaging designPromotional materialsMarketing communication
Soap and Glory

Soap and Glory

Brand logoPackaging designPromotional materials
Evree

Evree

Brand stretegyNamingBrand logoBrand bookPackaging designAdvertising
Yonelle

Yonelle

Brand stretegyBrand logoPackaging designPromotional materials
Mincer Pharma

Mincer Pharma

Brand stretegyBrand logoPackaging designPromotional materialsAdvertising
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