Good design sells. Branding matters.

At Brandwell, we designed Evrēe in its entirety, creating its communication positioning, logo, visual identification system, dozens of packaging designs, and advertising.

In just three years, the brand has become an important and recognizable player on the cosmetics market. The client soon spotted copies of their products being introduced by other companies, while we saw how other brands implement the graphic solutions that we applied in "our" Evrēe. When you’re being copied, you know you’re doing something right.

The brand's history is bittersweet. It was incredibly successful, was very much appreciated by consumers, and yet it no longer exists today. Sharp business practices, a hostile takeover, and stories reminiscent of crime fiction, while in the background a great scandal splashed over the front pages of newspapers, until finally the brand became defunct. It's a real pity, because working hard with the company's founders to achieve its success, we were forced to also witness its decline. We are consoled by the fact that our efforts contributed to its truly impressive growth, while "white collar" banksters proved to be responsible for its downfall.

Scope:Brand stretegyNamingBrand logoBrand bookPackaging designAdvertising
Yonelle

Yonelle

Brand stretegyBrand logoPackaging designPromotional materials
Mincer Pharma

Mincer Pharma

Brand stretegyBrand logoPackaging designPromotional materialsAdvertising
Arkana

Arkana

Brand stretegyBrand logoPackaging design
Sky Girls

Sky Girls

Brand stretegyNamingbrandinglogo.projectPackaging designMarketing materials design
Bardo

Bardo

NamingBrand logo
Perino

Perino

Brand logoPackaging design
Młyn Grodziec

Młyn Grodziec

Brand logoPackaging design
El Cartel

El Cartel

Brand logoPackaging design
Empire

Empire

rebrandingLogo redesignPackaging design
Lovi

Lovi

Brand logoPackaging design
Hana sushi

Hana sushi

Brand logoBrand bookMarketing materials design
Mamut

Mamut

Brand logoPackaging design
Maga

Maga

rebrandingLogo redesignPackaging design
Purles

Purles

Communication strategyBrand logoPackaging designPromotional materials
Stock

Stock

Packaging design
Lubelska

Lubelska

Packaging design
Fernet

Fernet

Packaging design
Expression

Expression

Brand logoPackaging designPromotional materials
Permen

Permen

Brand logo liftingPackaging designPromotional materials
Discovery Historia

Discovery Historia

Brand logoGraphic design of the TV channelBrand book
Amore Pasta

Amore Pasta

Brand stretegyNamingBrand logoPackaging design
True

True

Brand stretegyNamingBrand logoPackaging designPromotional materials
Hellena

Hellena

Brand logoBrand claimPackaging design
Raw Paleo

Raw Paleo

Communication strategyBrand logoPackaging designPromotional materials
Vet Expert

Vet Expert

Brand logoPackaging designPromotional materialsMarketing communication
Soap and Glory

Soap and Glory

Brand logoPackaging designPromotional materials
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