Keep your distance.

When creating packaging, we always look for a brand’s uniqueness, characteristics, expressiveness and essence. In the case of Expression – a producer of printer toners – the starting points for the creation of a packaging system were expression and halftone raster point. The expression was obvious – this was after all what the brand was called, while the raster is an inherent feature of printing. These two elements resulted in packaging unlike any other in the category. What particularly distinguishes them is the fact that the drawings of characters become all the more legible the greater the distance from which they are viewed.

For the Expression brand, we also created brand architecture, dividing its portfolio into premium and economy products. For the latter we also designed a packaging system. A different one, so as not to raise any doubts that we are dealing with a cheaper, but equally attractive product.

Scope:Brand logoPackaging designPromotional materials
Permen

Permen

Brand logo liftingPackaging designPromotional materials
Discovery Historia

Discovery Historia

Brand logoGraphic design of the TV channelBrand book
Amore Pasta

Amore Pasta

Brand stretegyNamingBrand logoPackaging design
True

True

Brand stretegyNamingBrand logoPackaging designPromotional materials
Hellena

Hellena

Brand logoBrand claimPackaging design
Raw Paleo

Raw Paleo

Communication strategyBrand logoPackaging designPromotional materials
Vet Expert

Vet Expert

Brand logoPackaging designPromotional materialsMarketing communication
Soap and Glory

Soap and Glory

Brand logoPackaging designPromotional materials
Evree

Evree

Brand stretegyNamingBrand logoBrand bookPackaging designAdvertising
Yonelle

Yonelle

Brand stretegyBrand logoPackaging designPromotional materials
Mincer Pharma

Mincer Pharma

Brand stretegyBrand logoPackaging designPromotional materialsAdvertising
Arkana

Arkana

Brand stretegyBrand logoPackaging design
Sky Girls

Sky Girls

Brand stretegyNamingbrandinglogo.projectPackaging designMarketing materials design
Bardo

Bardo

NamingBrand logo
Perino

Perino

Brand logoPackaging design
Młyn Grodziec

Młyn Grodziec

Brand logoPackaging design
El Cartel

El Cartel

Brand logoPackaging design
Empire

Empire

rebrandingLogo redesignPackaging design
Lovi

Lovi

Brand logoPackaging design
Hana sushi

Hana sushi

Brand logoBrand bookMarketing materials design
Mamut

Mamut

Brand logoPackaging design
Maga

Maga

rebrandingLogo redesignPackaging design
Purles

Purles

Communication strategyBrand logoPackaging designPromotional materials
Stock

Stock

Packaging design
Lubelska

Lubelska

Packaging design
Fernet

Fernet

Packaging design
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