The aim is to think, challenge, and create something better than just good enough.

Lovi belongs to the leader of the Polish parenting market – Canpol Babies. Basically one product contributed to the creation of the brand – the dynamic nipple. A nipple that forces the baby to "work", i.e. actively suckle. This was so innovative, qualitative and costly in terms of production that it initiated the creation of a premium brand, as Canpol previously operated in the economy segment.

This category is saturated with teddy bears, balloons and baby elephants. The end design challenged this convention. We assumed that a mother, while caring for her baby, is above all ... tired. What she really needs is help. We focused on clear and helpful information architecture. Thanks to this, a mother can quickly and confidently select the right product. The category also required the use of a "window" in the packaging to make the product visible. Instead, we suggested that the entire package should be one big window. The product is visible in all its glory and there’s no longer any need to open the packaging to see what the product looks like.

We proposed a modern logo, just like the brand, and at the same time with heart, because after all, tenderness and love pervade this whole category.

Scope:Brand logoPackaging design
Hana sushi

Hana sushi

Brand logoBrand bookMarketing materials design
Mamut

Mamut

Brand logoPackaging design
Maga

Maga

rebrandingLogo redesignPackaging design
Purles

Purles

Communication strategyBrand logoPackaging designPromotional materials
Stock

Stock

Packaging design
Lubelska

Lubelska

Packaging design
Fernet

Fernet

Packaging design
Expression

Expression

Brand logoPackaging designPromotional materials
Permen

Permen

Brand logo liftingPackaging designPromotional materials
Discovery Historia

Discovery Historia

Brand logoGraphic design of the TV channelBrand book
Amore Pasta

Amore Pasta

Brand stretegyNamingBrand logoPackaging design
True

True

Brand stretegyNamingBrand logoPackaging designPromotional materials
Hellena

Hellena

Brand logoBrand claimPackaging design
Raw Paleo

Raw Paleo

Communication strategyBrand logoPackaging designPromotional materials
Vet Expert

Vet Expert

Brand logoPackaging designPromotional materialsMarketing communication
Soap and Glory

Soap and Glory

Brand logoPackaging designPromotional materials
Evree

Evree

Brand stretegyNamingBrand logoBrand bookPackaging designAdvertising
Yonelle

Yonelle

Brand stretegyBrand logoPackaging designPromotional materials
Mincer Pharma

Mincer Pharma

Brand stretegyBrand logoPackaging designPromotional materialsAdvertising
Arkana

Arkana

Brand stretegyBrand logoPackaging design
Sky Girls

Sky Girls

Brand stretegyNamingbrandinglogo.projectPackaging designMarketing materials design
Bardo

Bardo

NamingBrand logo
Perino

Perino

Brand logoPackaging design
Młyn Grodziec

Młyn Grodziec

Brand logoPackaging design
El Cartel

El Cartel

Brand logoPackaging design
Empire

Empire

rebrandingLogo redesignPackaging design
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