A change of identification is a signal that a brand is developing. It’s a signal to the outside and inside of the organization.

Maga – a Polish producer of coleslaws and salads – joined the European foods concern Signature Foods in 2018. The new owner decided to revitalize the brand – to introduce new products, packaging and communication. Brandwell was entrusted with the branding and packaging design tasks.

The first stage of the job was to rejuvenate the brand's logo. It retained the basic features of its prototype, but was made more "civilized" – the font being no longer artificially deformed, and the shield behind the name gained a new character thanks to its more expressive form. The whole package gained an appetizing look, harmony and a professional food image.

Will there be traditional family salads and dishes for the hipster under the banner of this one brand? Will the brand’s umbrella accommodate both of these groups?

Over the years Maga has earned a reputation as a producer of good, traditional coleslaws and salads. The ambition of the new owners was to expand the range offered to include products sought by new generations of customers – those for whom health, the search for new flavours, diet and new nutritional trends are important. The strategic workshops we conducted with the client resulted in establishing the brand’s architecture, in which Maga became the endorser of new, purposeful and precise sub-brands. That’s how Maga’s product Mam Rację (I’m Right) / I have a portion) came about. Maga expanded its range and thus came under the convenience food category.

Scope:rebrandingLogo redesignPackaging design
Purles

Purles

Communication strategyBrand logoPackaging designPromotional materials
Stock

Stock

Packaging design
Lubelska

Lubelska

Packaging design
Fernet

Fernet

Packaging design
Expression

Expression

Brand logoPackaging designPromotional materials
Permen

Permen

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Discovery Historia

Brand logoGraphic design of the TV channelBrand book
Amore Pasta

Amore Pasta

Brand stretegyNamingBrand logoPackaging design
True

True

Brand stretegyNamingBrand logoPackaging designPromotional materials
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Hellena

Brand logoBrand claimPackaging design
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Raw Paleo

Communication strategyBrand logoPackaging designPromotional materials
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Vet Expert

Brand logoPackaging designPromotional materialsMarketing communication
Soap and Glory

Soap and Glory

Brand logoPackaging designPromotional materials
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Evree

Brand stretegyNamingBrand logoBrand bookPackaging designAdvertising
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Yonelle

Brand stretegyBrand logoPackaging designPromotional materials
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Mincer Pharma

Brand stretegyBrand logoPackaging designPromotional materialsAdvertising
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Arkana

Brand stretegyBrand logoPackaging design
Sky Girls

Sky Girls

Brand stretegyNamingbrandinglogo.projectPackaging designMarketing materials design
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Bardo

NamingBrand logo
Perino

Perino

Brand logoPackaging design
Młyn Grodziec

Młyn Grodziec

Brand logoPackaging design
El Cartel

El Cartel

Brand logoPackaging design
Empire

Empire

rebrandingLogo redesignPackaging design
Lovi

Lovi

Brand logoPackaging design
Hana sushi

Hana sushi

Brand logoBrand bookMarketing materials design
Mamut

Mamut

Brand logoPackaging design
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