Rebranding. The courage to discard everything but the name.

The Mincer Pharma cosmetic brand had been in existence since 1989. Despite professional formulas and technologically advanced cosmetics, it was just one of many brands that went unnoticed. Even its low prices didn't help. From year to year, it was losing market share.

Only a new identity and the professional, pharmaceutical look of its packaging changed that downward trend. Mincer Pharma got new wind in its sails. The simple and very expressive new packaging system was appreciated by consumers, and sales recorded four-digit increases.

Scope:Brand stretegyBrand logoPackaging designPromotional materialsAdvertising
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Brand stretegyBrand logoPackaging design
Sky Girls

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Brand stretegyNamingbrandinglogo.projectPackaging designMarketing materials design
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NamingBrand logo
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Brand logoPackaging design
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rebrandingLogo redesignPackaging design
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Brand logoBrand bookMarketing materials design
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rebrandingLogo redesignPackaging design
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Communication strategyBrand logoPackaging designPromotional materials
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Packaging design
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Packaging design
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Packaging design
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Brand logoPackaging designPromotional materials
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Brand logoGraphic design of the TV channelBrand book
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Brand stretegyNamingBrand logoPackaging design
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Brand stretegyNamingBrand logoPackaging designPromotional materials
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Brand logoBrand claimPackaging design
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Communication strategyBrand logoPackaging designPromotional materials
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Brand logoPackaging designPromotional materialsMarketing communication
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Brand logoPackaging designPromotional materials
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Brand stretegyNamingBrand logoBrand bookPackaging designAdvertising
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Brand stretegyBrand logoPackaging designPromotional materials
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