Packaging should be like an amusement park. Shopping should be fun.

It happens that a brand’s portfolio is full of products that look as if they have little in common with the brand. Some operate within a certain graphic system, and some elude it. A mish-mash is created, the only common denominator being the logo. In such situations, we usually give the brand’s look some consistency. But what if the approach is different?

Soap and Glory is a cosmetics brand where the packaging for each of its products is different from the rest. Each is individually designed. Even the logo has no permanent location. And yet they are bound together. A 1960s style, the consistent use of a specific palette of colours and fonts, and the characteristic pinup style of the photos create a coherent system. Each package is different, but one can still see that they form a family.

The brand’s owner clearly defined what she meant in the original idea for the brand – "packaging doesn’t have to merely inform. It can be fun, be a playground”. Who else could afford to call their product "The Glow Job". Who would dare to call another product "Sexy Mother Pucker"? Perhaps only the British can get away with such humour.

Soap & Glory is an example of the fact that boldness in business pays off. S&G products continually make the top 10 selling products at Boot's drugstores. The American market also gave the brand an enthusiastic reception, although over there... The Glow Job had to change its name to The Glow Getter.

Scope:Brand logoPackaging designPromotional materials
Evree

Evree

Brand stretegyNamingBrand logoBrand bookPackaging designAdvertising
Yonelle

Yonelle

Brand stretegyBrand logoPackaging designPromotional materials
Mincer Pharma

Mincer Pharma

Brand stretegyBrand logoPackaging designPromotional materialsAdvertising
Arkana

Arkana

Brand stretegyBrand logoPackaging design
Sky Girls

Sky Girls

Brand stretegyNamingbrandinglogo.projectPackaging designMarketing materials design
Bardo

Bardo

NamingBrand logo
Perino

Perino

Brand logoPackaging design
Młyn Grodziec

Młyn Grodziec

Brand logoPackaging design
El Cartel

El Cartel

Brand logoPackaging design
Empire

Empire

rebrandingLogo redesignPackaging design
Lovi

Lovi

Brand logoPackaging design
Hana sushi

Hana sushi

Brand logoBrand bookMarketing materials design
Mamut

Mamut

Brand logoPackaging design
Maga

Maga

rebrandingLogo redesignPackaging design
Purles

Purles

Communication strategyBrand logoPackaging designPromotional materials
Stock

Stock

Packaging design
Lubelska

Lubelska

Packaging design
Fernet

Fernet

Packaging design
Expression

Expression

Brand logoPackaging designPromotional materials
Permen

Permen

Brand logo liftingPackaging designPromotional materials
Discovery Historia

Discovery Historia

Brand logoGraphic design of the TV channelBrand book
Amore Pasta

Amore Pasta

Brand stretegyNamingBrand logoPackaging design
True

True

Brand stretegyNamingBrand logoPackaging designPromotional materials
Hellena

Hellena

Brand logoBrand claimPackaging design
Raw Paleo

Raw Paleo

Communication strategyBrand logoPackaging designPromotional materials
Vet Expert

Vet Expert

Brand logoPackaging designPromotional materialsMarketing communication
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