I don't have to kid myself. I’m as old as I am. It doesn't mean I can't take care of myself. True.

True is another example of how we work on brand building. We defined its consumers – mature and modern men with professional achievements. We looked into their needs, values and attitude to the category.

Thanks to strategic workshops, we created the brand’s positioning, where the consumers’ convictions about their own worth, self-sufficiency and self-determination stand out. What also emerged was the ability to differentiate between bullshit and real values, and the fact that they care ... They care about their work, family, and the world they together are creating.

The laconic essence of the "I do care" brand promises real action. It is also in opposition to the indifference of "I don't care". Based on the developed positioning and the ensuing essence, we created the name True. It expresses the sense of a brand that doesn’t aim to change, beautify or seduce anyone with promises of rejuvenation. It simply wants to help us take care of ourselves. The packaging design – modern, masculine, clear and classy – avoids exaggeration while emanating strength. Helvetica – one of the best fonts in the history of typography helps in achieving these goals.

Scope:Brand stretegyNamingBrand logoPackaging designPromotional materials
Hellena

Hellena

Brand logoBrand claimPackaging design
Raw Paleo

Raw Paleo

Communication strategyBrand logoPackaging designPromotional materials
Vet Expert

Vet Expert

Brand logoPackaging designPromotional materialsMarketing communication
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Soap and Glory

Brand logoPackaging designPromotional materials
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Evree

Brand stretegyNamingBrand logoBrand bookPackaging designAdvertising
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Yonelle

Brand stretegyBrand logoPackaging designPromotional materials
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Mincer Pharma

Brand stretegyBrand logoPackaging designPromotional materialsAdvertising
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Arkana

Brand stretegyBrand logoPackaging design
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Sky Girls

Brand stretegyNamingbrandinglogo.projectPackaging designMarketing materials design
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Bardo

NamingBrand logo
Perino

Perino

Brand logoPackaging design
Młyn Grodziec

Młyn Grodziec

Brand logoPackaging design
El Cartel

El Cartel

Brand logoPackaging design
Empire

Empire

rebrandingLogo redesignPackaging design
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Lovi

Brand logoPackaging design
Hana sushi

Hana sushi

Brand logoBrand bookMarketing materials design
Mamut

Mamut

Brand logoPackaging design
Maga

Maga

rebrandingLogo redesignPackaging design
Purles

Purles

Communication strategyBrand logoPackaging designPromotional materials
Stock

Stock

Packaging design
Lubelska

Lubelska

Packaging design
Fernet

Fernet

Packaging design
Expression

Expression

Brand logoPackaging designPromotional materials
Permen

Permen

Brand logo liftingPackaging designPromotional materials
Discovery Historia

Discovery Historia

Brand logoGraphic design of the TV channelBrand book
Amore Pasta

Amore Pasta

Brand stretegyNamingBrand logoPackaging design
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