Branding stands out. Good branding sells.

Good branding is not the only recipe for success. Companies with poor branding can also achieve much. There comes a time, however, when weak branding forms a barrier to further development.

A manufacturer of dietary supplements, Vet Expert is respected by veterinarians and breeders alike. It has a great name, an excellent brand slogan and highly valued products. All this, however, did not create a brand. The logo was amateurish and the packaging system lacklustre and inconsistent. A two-year process of change has moved Vet Expert to a position it has long deserved – where it competes with the global giants of the industry in terms of image. The following changes have been made: the graphic system of the packaging, the information architecture, the logo, the language of communication and the style of all communication materials. Today, there is no need to convince anyone that Vet Expert products are of high quality, because the brand exudes professionalism in every aspect.

Scope:Brand logoPackaging designPromotional materialsMarketing communication
Soap and Glory

Soap and Glory

Brand logoPackaging designPromotional materials
Evree

Evree

Brand stretegyNamingBrand logoBrand bookPackaging designAdvertising
Yonelle

Yonelle

Brand stretegyBrand logoPackaging designPromotional materials
Mincer Pharma

Mincer Pharma

Brand stretegyBrand logoPackaging designPromotional materialsAdvertising
Arkana

Arkana

Brand stretegyBrand logoPackaging design
Sky Girls

Sky Girls

Brand stretegyNamingbrandinglogo.projectPackaging designMarketing materials design
Bardo

Bardo

NamingBrand logo
Perino

Perino

Brand logoPackaging design
Młyn Grodziec

Młyn Grodziec

Brand logoPackaging design
El Cartel

El Cartel

Brand logoPackaging design
Empire

Empire

rebrandingLogo redesignPackaging design
Lovi

Lovi

Brand logoPackaging design
Hana sushi

Hana sushi

Brand logoBrand bookMarketing materials design
Mamut

Mamut

Brand logoPackaging design
Maga

Maga

rebrandingLogo redesignPackaging design
Purles

Purles

Communication strategyBrand logoPackaging designPromotional materials
Stock

Stock

Packaging design
Lubelska

Lubelska

Packaging design
Fernet

Fernet

Packaging design
Expression

Expression

Brand logoPackaging designPromotional materials
Permen

Permen

Brand logo liftingPackaging designPromotional materials
Discovery Historia

Discovery Historia

Brand logoGraphic design of the TV channelBrand book
Amore Pasta

Amore Pasta

Brand stretegyNamingBrand logoPackaging design
True

True

Brand stretegyNamingBrand logoPackaging designPromotional materials
Hellena

Hellena

Brand logoBrand claimPackaging design
Raw Paleo

Raw Paleo

Communication strategyBrand logoPackaging designPromotional materials
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